Bright Bucks mission is to empower organizations with insights and tools to increase engagement with customers, members and employees, leading to enhanced satisfaction, loyalty and productivity. Bright Bucks is helping to revolutionize organizations engagement by enhancing communication and data-driven decisions to provide personalized incentives that foster stronger connections and drive sustainable growth.
As a customized Mobile App solution for connection, Bright Bucks is Private Labeled with the clients name, brand, logo, colors and messaging to support building a culture of deeper engagement. The communication is done through push notifications, in-app messaging and posts, including real-time engagement with members. Often focused on timely news, updates and events or member benefits and rewards and celebrations.
Cashback rewards enable members to earn cash while shopping as usual. With no need for registering each month, members earn from 1 to 20 percent cash back from participating merchants. This is on top of existing credit card, bank, airline and other traditional rewards programs. Applicable to both online and in-store shopping, the Bright Bucks program delivers offers at thousands of locations that span everything from restaurants to purchases of global brands.
Whatever the pathway presented, members often earn and accumulate a few bucks a day, which can add up to $50 to $100 or more a month. This helps members afford expenses such as credit card payments, monthly medical bills, and student loans. In addition, many participants direct earned funds to charities of their choice, making use of Bright Bucks for the greater social good.
Michael Van Erdewyk is the founder and CEO of Bright Bucks, based in the Twin Cities, Minnesota.
